CULTURE
People change their clothes and shoes every day, so why should their eyewear always stay the same?
NEOTERIA wanted to break down the barrier of high prices that keeps people from exploring different eyewear styles.
We envision a culture where everyone can switch up their look to match their daily mood and style.
This simple freedom is the beginning of NEOTERIA.
If You Make People Happy,
It Comes Back Eventually
The CEO of NEOTERIA experienced a small taste of success at a young age.
Wanting to look even more successful, he bought an expensive, high-end designer jacket.
But when his business took a turn and hard times followed, he was forced to sell his possessions one by one.
The jacket—his most expensive purchase—remained unsold, turning into an eyesore.
This turning point reshaped his philosophy.
He resolved not to create items that turn into a hassle for customers, but products that retain their value and meaning over time.
His goal wasn't to deliver grand happiness, but to bring a little bit of joy to everyday life.
Planet NEOTERIA
NEOTERIA began as a story from a distant, fictional planet.
Living under intense ultraviolet light, the people of NEOTERIA spent generations developing technology to protect their vision.
Eventually, they began sharing the universe's finest eye-protection technology with the people of Earth.
A continuous pursuit of clearer sight—through this unique universe, our mission goes beyond mere sight.
We exist to speak about the everyday happiness that absolute clarity brings.
Moving forward, NEOTERIA will always strive to deliver clearer vision and simple joys to people worldwide.
